ecommerce kpis
6 December 2022

6 most important Ecommerce KPIs

What are the most important KPIs for ecommerce businesses? This is a question that every CMO and ecommerce manager should be asking themselves. With so many different metrics to track, it can be tough to know which ones are the most important. In this blog post, we’ll take a look at some of the most […]

2 December 2022

Lookalike Audiences

Are you looking for new ways to reach your target customers? If so, you may want to consider using lookalike audiences. Lookalike audiences are groups of people who share similar characteristics with your current customers. This can be useful for reaching new potential customers who are likely to be interested in your product or service. […]

digital marketing metrics
7 November 2022

How to Use Digital Marketing Metrics to Drive Business Growth

As a digital marketing manager, you are tasked with driving business growth through the use of various digital marketing channels. To do this effectively, you need to be able to track and analyze the performance of your campaigns and initiatives. This is where digital marketing metrics come in. Digital marketing metrics are quantitative measures that […]

walled garden
3 November 2022

Owning Your Own Walled Garden After the 3rd Party Cookie Era

‍Ever wonder why most conversations about online marketing center around the “Big Three” – Google, Facebook, and Amazon? According to market research company eMarketer, roughly 64% of all digital ad spend goes to Google, Facebook, and Amazon, so it’s no surprise those are often the platforms of focus. You might wonder how these three platforms […]

direct in google analytics
10 March 2022

How to decode the Direct source in Google Analytics?

Direct traffic in Google Analytics is often understood as only traffic coming from direct entries by typing the domain name into the browser or clicking on a saved bookmark. In fact, this is only part of the truth and it is worth considering how such traffic can be decoded to refine our analysis. The official […]

16 July 2019

PragmaticAD is a supporting member of PZIP

PragmaticAD has become a supporting member of Polish Association of Lending Institutions to help loan companies in digital growth. Affiliate Management, Fraud Prevention, and Digital Analytics are the main fields that fintech companies are interested to optimize. We believe that cooperation with PZIP can drive fintech companies to deliver better results in the digital marketing space. […]

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