26 January 2023

How to Calculate CLV?

Do you know how important it is to calculate your customer lifetime value (CLV)? CLV is a metric that shows you the total amount of revenue a customer will bring in during their time with your company. To put it simply, CLV is a way to measure how profitable a customer is. Knowing your CLV […]

8 December 2022

LTV in eCommerce

In eCommerce, your Lifetime Value (LTV) is the metric that tells you how much revenue a customer will generate over the course of their relationship with your brand. Obviously, you want this number to be as high as possible – but what goes into calculating it? And more importantly, how can you increase it? Read […]

1 December 2022

Cookieless Tracking is the future of online marketing

Cookieless tracking is the future of online marketing. By eliminating the need for cookies, we can track users’ activity more accurately and improve our understanding of their behavior. This will help us to create a more personalized experience for our customers and increase sales conversions. While there are some concerns about privacy and data security, […]

shopify api
22 November 2022

Shopify API – How to improve your e-commerce analytics?

Are you looking for ways to improve your e-commerce analytics? If so, then you may want to consider using the Shopify API. By leveraging the Shopify API, you can access a wealth of data that can help you fine-tune your e-commerce strategy. In this blog post, we will discuss the benefits of using the Shopify […]

15 November 2022

How to start with data-driven marketing?

If you’re looking to start using data-driven marketing, you’re on the right track. Using data to drive your marketing decisions can help you improve your campaigns and get better results. But where do you start? In this post, we’ll walk you through the basics of data-driven marketing and show you how to get started. Stay […]

digital marketing metrics
7 November 2022

How to Use Digital Marketing Metrics to Drive Business Growth

As a digital marketing manager, you are tasked with driving business growth through the use of various digital marketing channels. To do this effectively, you need to be able to track and analyze the performance of your campaigns and initiatives. This is where digital marketing metrics come in. Digital marketing metrics are quantitative measures that […]

marketing attribution
4 November 2022

What is Marketing Attribution?

Marketing attribution is the process of assigning credit for conversions and other desired outcomes to the various marketing touchpoints that a customer has interacted with along their journey. In other words, it’s a way to measure which marketing activities are most effective in driving results. Its importance is confirmed in many marketing surveys. There are […]

most common errors in utm tagging
15 March 2022

The most common mistakes in UTM tagging. How does this affect analytics?

The most common errors in UTM tagging are an issue that is often underestimated due to the lack of knowledge about the consequences of incorrect marking of activities. Missing data or incomplete information lead to wrong business decisions. It is worth making sure that every person having an impact on digital activities in the organization […]

direct in google analytics
10 March 2022

How to decode the Direct source in Google Analytics?

Direct traffic in Google Analytics is often understood as only traffic coming from direct entries by typing the domain name into the browser or clicking on a saved bookmark. In fact, this is only part of the truth and it is worth considering how such traffic can be decoded to refine our analysis. The official […]

13 August 2021

Why is it worth using scoring of marketing channels?

The scoring of marketing channels takes place at the level of the number of clicks and actions delivered by a given channel. Additionally, in a more advanced form, there will be various types of micro-conversion that the user performs while navigating the website. The more dimensions we have to analyze, the more difficult and time-consuming […]

Do you want to learn more about how to implement the scoring of marketing channels in your company?

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