cookie dropping
13 December 2022

Cookie Dropping Fraud in Digital Marketing

A surefire way to increase web traffic is by dropping cookies on potential customers. However, this practice also opens the door to fraudsters who could engage in cookie dropping to hijack user sessions and commit fraud. In this blog post, we’ll explore what cookie dropping is, how it’s used to commit fraud, and what measures […]

7 December 2022

What is bot traffic?

If you manage a website, you may have heard of “bot traffic” and wondered what it is. Bot traffic is generated by software programs that simulate human activity on a website. Some bots are designed to mimic real human behavior, while others are programmed to carry out specific tasks like crawling websites for data or […]

is affiliate marketing legit
25 November 2022

Is Affiliate Marketing legit?

When it comes to online marketing, there are a variety of options to choose from. Among the most popular is affiliate marketing, which can be a great way to generate traffic and sales for your business. But is affiliate marketing legit? And more importantly, is it a good fit for your company? In this post, […]

2 August 2021

How to detect Invalid Traffic and improve the quality of digital campaigns?

Detecting Invalid Traffic is one of the key elements in the fight against fraud and saving advertising budgets from spending on worthless traffic. According to the website in 2020, advertising scams caused economic losses of $ 35 billion worldwide. The size of the global digital advertising market has been estimated at $ 333 billion, […]

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