Company blog

Google Ads is one of the most important digital channels, therefore large budgets are spent there. Each company wants budgets to be optimized as much as possible, and the quality of delivered leads and the number of sales to be as high as possible. The integration of Google Ads with CRM on the PragmaticBOX platform […]

The integration of the PragmaticBOX platform with Campaign Manager allows you to analyze large data sets on campaigns in DCM and combine them with Pragmatic tracking data. This allows you to optimize your campaigns faster and achieve better results

The scoring of marketing channels takes place at the level of the number of clicks and actions delivered by a given channel. Additionally, in a more advanced form, there will be various types of micro-conversion that the user performs while navigating the website. The more dimensions we have to analyze, the more difficult and time-consuming […]

Detecting Invalid Traffic is one of the key elements in the fight against fraud and saving advertising budgets from spending on worthless traffic. According to the website Statista.com in 2020, advertising scams caused economic losses of $ 35 billion worldwide. The size of the global digital advertising market has been estimated at $ 333 billion, […]

PragmaticAD has become a supporting member of Polish Association of Lending Institutions to help loan companies in digital growth. Affiliate Management, Fraud Prevention, and Digital Analytics are the main fields that fintech companies are interested to optimize. We believe that cooperation with PZIP can drive fintech companies to deliver better results in the digital marketing space. […]