Company blog

When it comes to online marketing, there are a variety of options to choose from. Among the most popular is affiliate marketing, which can be a great way to generate traffic and sales for your business. But is affiliate marketing legit? And more importantly, is it a good fit for your company? In this post, […]

Are you looking for ways to improve your e-commerce analytics? If so, then you may want to consider using the Shopify API. By leveraging the Shopify API, you can access a wealth of data that can help you fine-tune your e-commerce strategy. In this blog post, we will discuss the benefits of using the Shopify […]

Facebook Pixel is a piece of code that you add to your website in order to help track conversions and measure the effectiveness of Facebook advertising. By understanding how Facebook Pixel works and how to use it, you can get more out of your Facebook advertising campaigns and make better decisions about where to allocate […]

If you’re looking to start using data-driven marketing, you’re on the right track. Using data to drive your marketing decisions can help you improve your campaigns and get better results. But where do you start? In this post, we’ll walk you through the basics of data-driven marketing and show you how to get started. Stay […]

As a digital marketing manager, you are tasked with driving business growth through the use of various digital marketing channels. To do this effectively, you need to be able to track and analyze the performance of your campaigns and initiatives. This is where digital marketing metrics come in. Digital marketing metrics are quantitative measures that […]

Marketing attribution is the process of assigning credit for conversions and other desired outcomes to the various marketing touchpoints that a customer has interacted with along their journey. In other words, it’s a way to measure which marketing activities are most effective in driving results. Its importance is confirmed in many marketing surveys. There are […]

‍Ever wonder why most conversations about online marketing center around the “Big Three” – Google, Facebook, and Amazon? According to market research company eMarketer, roughly 64% of all digital ad spend goes to Google, Facebook, and Amazon, so it’s no surprise those are often the platforms of focus. You might wonder how these three platforms […]

The most common errors in UTM tagging are an issue that is often underestimated due to the lack of knowledge about the consequences of incorrect marking of activities. Missing data or incomplete information lead to wrong business decisions. It is worth making sure that every person having an impact on digital activities in the organization […]